Web Design Empire
Ready to turn your web design dreams into a thriving business? Whether you’re just starting out or leveling up from side gigs to six figs (and beyond), Web Design Empire is your go-to podcast for actionable strategies, insider stories, and expert mentorship. Hosted by John & Kelly - two seasoned web design pros who broke up with bosses, cubicles, commutes, and ditched the 9-to-5 grind over 15 years ago and never looked back. We’ve each built multiple six-figure freelance web design businesses—and we’re here to show you how to do the same. We’re not just designers; we’re also course creators, business coaches, web design store owners—and for more fun, Kelly manages real estate and John’s a touring musician. TL;DR: We know what it takes to build an empire. What you can expect each episode: - Actionable tips to start and scale your web design business - Proven strategies to hit six figures or more - Real-world stories from two mentors still in the game - Tips for creating a thriving business plan and landing dream clients If you’re ready to break free from the grind, build a business you love, and live life on your terms, hit subscribe. And when you’re ready to go all in, check out our courses and mentoring programs to fast-track your success. Your empire isn’t going to build itself. Let’s do this together.
Episodes

16 hours ago
16 hours ago
Sick of the hustle grind? Getting triggered by client emails?
In this episode, we’re getting real about web design burnout and how to beat it—with smarter systems, sanity-saving tips, and real talk from two seasoned freelancers who’ve been there (and back).

Tuesday Jul 15, 2025
Tuesday Jul 15, 2025
Still sending clients a link and asking, “What do you think?” There’s a better way. In this episode, we share the exact design presentation process we use to get fast approvals and keep projects moving.

Tuesday Jul 01, 2025
Tuesday Jul 01, 2025
Is it smarter to rely on referrals or build a full-blown sales machine to grow your web design business? In this episode, we unpack the strategy that’s helped us scale—without ads, cold calls, or fancy automation.

Wednesday Jun 18, 2025
Wednesday Jun 18, 2025
What makes a homepage actually work? In this episode, we break down the strategy, structure, and surprising mistakes we still see on client sites—and what separates a generic homepage from one that sells.

Tuesday Jun 03, 2025
Tuesday Jun 03, 2025
Struggling to figure out what to charge for websites—or when to raise your rates? In this episode, we’re breaking down the real-world pricing strategies that helped us build six-figure web design businesses.

Tuesday May 20, 2025
Tuesday May 20, 2025
From site speed obsession to oversized logos and ADA panic—some web design worries are way overhyped. In this episode, we’re calling out the myths and sharing what actually matters when building great websites.

Tuesday May 06, 2025
Tuesday May 06, 2025
Feeling creatively stuck or tired of recycling the same ol' web designs? We're sharing our go-to sources for fresh ideas and eye-catching inspo to get your creativity flowing again.

Wednesday Apr 23, 2025
Wednesday Apr 23, 2025
Want to easily boost your web design revenue? We're revealing the exact upsells clients find irresistible, plus Kelly’s slam-dunk downsell that wins projects and preserves profits

Tuesday Apr 08, 2025
Tuesday Apr 08, 2025
From smooth migrations to website hosting nightmares—here’s what every web designer needs to know about managing hosting in your business.

Tuesday Mar 25, 2025
Tuesday Mar 25, 2025
Thinking long-term? Here’s how to turn your freelance web design business into a valuable, sellable asset.